Role Purpose
The Content Creator / Copywriter will turn complex education information into clear, engaging and responsible content for prospective international students, parents, partner institutions and business clients.
The role will cover website copy, articles, guides, social media, email campaigns, video scripts, university profiles and sales/partnership material.
Key Responsibilities
- Write and edit content for Eklingji's website.
- Produce destination, university and course-related content.
- Create student guides covering applications, scholarships, accommodation and pre-departure planning.
- Write email campaigns and newsletters.
- Develop social-media captions, scripts and campaign copy.
- Produce webinar, presentation and video scripts.
- Interview advisers, students and partners for content.
- Turn frequently asked student questions into useful resources.
- Work with Marketing to maintain an editorial calendar.
- Optimise appropriate website content for search.
- Review existing content and remove outdated information.
- Fact-check institutional details, deadlines, tuition-fee information and publicly available immigration information before publication.
- Avoid unsupported claims and guarantees concerning admission, visas, scholarships, work rights or settlement.
- Ensure sponsored, commercial or partner-related content is appropriately represented.
- Obtain consent for student stories, photographs and identifiable testimonials.
- Maintain Eklingji's professional tone of voice.
- Support B2B proposals, brochures and presentations.
- Use analytics and engagement data to improve future content.
- Maintain organised content libraries and version control.
- Coordinate with Education Consultants, Admissions, Partnerships and Marketing so published information reflects current operational reality.
Essential Requirements
- Excellent written English.
- Strong editing and proofreading ability.
- Demonstrable content-writing portfolio.
- Ability to research and fact-check complex information.
- Understanding of digital content and social media.
- Strong attention to detail.
- Ability to explain technical or regulatory information in straightforward language.
Desirable
- Education-sector writing experience.
- SEO knowledge.
- Video or short-form content experience.
- Basic design or content-management-system experience.
- Experience communicating with international audiences.
