Role Purpose
The Marketing & Communications Officer will develop Eklingji Limited's student-facing and partner-facing communications while protecting the accuracy and credibility of the company's brand.
The role will combine digital marketing, campaigns, events, CRM communications, social media and performance analysis.
Key Responsibilities
- Develop annual and intake-specific marketing plans.
- Promote Eklingji's services across appropriate digital channels.
- Create campaigns for UK, USA, Canada, Australia, Europe and New Zealand study opportunities.
- Coordinate email, social media, search, website and event marketing.
- Manage communications calendars around major university intakes.
- Create student-information campaigns about applications, scholarships and deadlines.
- Work with the Content Creator to produce accurate, useful and compliant material.
- Verify university claims, fees, deadlines and course information before publication.
- Avoid misleading claims concerning visa approval, admissions, employment or settlement outcomes.
- Manage webinars, seminars, fairs and university-partner campaigns.
- Track enquiry sources and campaign conversion.
- Maintain CRM marketing segmentation.
- Measure cost per enquiry, qualified lead rate, consultation bookings and student conversion.
- Coordinate approved student testimonials and success stories.
- Obtain appropriate consent before publishing identifiable student content.
- Manage brand consistency across online and printed material.
- Monitor reviews and online reputation.
- Support B2B communications with institutions and referral partners.
- Produce monthly marketing performance reports.
- Maintain appropriate data-protection and direct-marketing practices.
Essential Requirements
- Marketing, communications or relevant business qualification/experience.
- Digital-marketing knowledge.
- Excellent written English.
- Strong campaign-management skills.
- Familiarity with analytics and CRM systems.
- Ability to communicate responsibly to international students.
Desirable
Experience marketing education, professional services or international student recruitment.
